Predictions for 2008 - Climate Change - Global Warming - John Tierney - New York Times

Predictions for 2008 - Climate Change - Global Warming - John Tierney - New York Times: "When judging risks, we often go wrong by using what’s called the availability heuristic: we gauge a danger according to how many examples of it are readily available in our minds. Thus we overestimate the odds of dying in a terrorist attack or a plane crash because we’ve seen such dramatic deaths so often on television; we underestimate the risks of dying from a stroke because we don’t have so many vivid images readily available.

Slow warming doesn’t make for memorable images on television or in people’s minds, so activists, journalists and scientists have looked to hurricanes, wild fires and starving polar bears instead. They have used these images to start an “availability cascade,” a term coined by Timur Kuran, a professor of economics and law at the University of Southern California, and Cass R. Sunstein, a law professor at the University of Chicago."